Rochelle Be | Build a Soft Life CEO Business Selling Digital Products
Digital products, the soft life way

Build a business that feels soft, spacious & yours

I left corporate to sell digital products. Now I show you how to do the same with AI - build the product, get it found, and make sales without living on social media. Pull up a chair, I'm so glad you're here.

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Rochelle working on her laptop
Digital products retired me from my 9 to 5·£148k in 7 months·4,000+ digital products sold·3,000+ students·£100k+ on Pinterest·Digital products retired me from my 9 to 5·£148k in 7 months·4,000+ digital products sold·3,000+ students·£100k+ on Pinterest·
Rochelle holding an iPad
Hi, I'm Rochelle

I help you get out of corporate and build a business that's actually yours

I spent years climbing a ladder that was quietly making me miserable. Then I started selling digital products around my 9 to 5 - and it changed everything. Now I teach the Soft Life CEO way to do it, so you can get out and stay out.

Read my story
Start here

Two simple AI tools to start & grow your business

I created two simple-to-use AI tools that help you start and grow your digital product business. Begin with step 1, then move to step 2 when you're ready.

Business Plan on Demand product mockup
Step 1 · just starting out

Find the digital product you should actually sell

You know you want to sell digital products, you just don't know what. Business Plan on Demand asks you a few questions and hands you a validated product idea, a simple build plan and what to charge - in minutes.

Get Business Plan on Demand
Tori AI product mockup
Step 2 · already got a product

Get your product found without posting all day

You've made the product, now you need people to see it. Tori builds you a tailored 30-day traffic plan that gets you found and gets you sales - without you living on social media.

Meet Tori

From the journal

All posts →
How I Made £16,000 Selling Digital Products Without Using Social Media Digital products

How I made £16,000 selling digital products without using social media

6 min read

 How I 10x’d My Digital Product Sales Using Pinterest (Without Burning Out) Pinterest

How I 10x'd my digital product sales using Pinterest (without burning out)

7 min read

 ChatGPT Prompts for Digital Products: create faster & level up results AI tools

ChatGPT prompts for digital products (create faster & level up your results)

5 min read
Free download

Want the exact prompts I used to start & scale my business?

Grab my free Million Dollar Prompts database - the AI prompts behind my content, my products and my traffic.

Get the free prompts
Rochelle holding an iPad
Work with me

Want me in your corner?

When you're ready for my eyes on your exact business, I work with a handful of people directly - to find what's blocking your sales and map your fastest next move.

Apply to work with me
The soft life way

How I do things differently

Traffic without the burnout

You don't have to post every day to get found. I'll show you the search-based way that keeps working while you sleep.

AI does the heavy lifting

The right AI setup does about 80% of the work - so building a business doesn't turn into another full time job.

Get out, and stay out

This isn't a side hustle you tinker with. It's the soft, steady way out of corporate that actually lasts.